Der Kapitalismus kann alles in eine Ware verwandeln, die auf dem Markt verkauft wird, um den Gewinn zu maximieren. Selbst Aspekte unserer Sexualität und gender Geschlechts werden Teil eines groß angelegten Geschäftsplans. Das lässt sich an verschiedenen „Pride“-Festivals und -Paraden beobachten, die von Unternehmen oder politischen Parteien gesponsert werden und als Werbekampagnen für Firmen dienen, die uns davon überzeugen wollen, dass alles in Ordnung ist, solange ihr schmutziges Geschäft unter der Regenbogenfahne betrieben wird.
In June 2026, we took part in a “Pride” event in Graz with our “pirate bar.” Before that, someone had expropriated alcoholic and non-alcoholic beverages from the capitalist temples of consumerism and brought them to the Lotta Occupato squat , where the mobile bar was decorated and set up. Cocktails and other drinks were then served for voluntary donations. With this small subversive gesture, we siphoned off a portion of the revenue from the “rainbow capitalists.” However, we didn’t invest the money we collected into expanding our business, as the bigwigs* behind pinkwashing campaigns would have done. The 320 euros we collected were transferred to the “Solidarity is the Way” solidarity network fund, which will use the funds to organize practical assistance for deserters and refugees from the war zone in Ukraine.
Thanks to everyone who took a drink, made a voluntary contribution, and/or discussed why (rainbow) capitalism cannot bring liberation to queer people or any other oppressed groups and individuals.
